Know Your Goals & Objectives
SEO can be a big waste of time and resources if it isn’t guided toward specific goals.
There are so many tactics and things to “do,” but it can all be done in vain if you don’t know what you’re targeting and why you’re doing it.
You can spend less time doing things manually and turn your processes over to AI, but if they are misguided or misaligned with your goal outcomes, then you run the risk of not achieving the results you want.
Whether it is a set of goals tied to conversions, traffic, exposure, or Reformas económicas zaragoza aligned with thought leadership and a customer journey – you want to set goals so you can work toward them in an organized fashion.
2. Have A Set Process & Standard Operating Procedures
If you’re integrating AI deeper into your methodology, you’re now introducing new technology and processes.
Innovation is great, and I support it 100%.
However, you can get loose with processes and practices if you don’t have a set process from which you’re starting.
My team is working on enhancing our standard processes and operating procedures, not just in how we do SEO, but across our entire agency.